Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Deshotel Farms (James Deshotel Produce)
Overview
(2)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Bunkie, 71322
Louisiana
Cooking Vegetables:
Sweet Potatoes
Western Pacific Produce Inc
Overview
(3)
(0)
(1)
Business Type:
Exporter,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Santa Barbara, 93101
California
Berries:
Strawberries
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados
Cooking Vegetables:
Cabbage, Cauliflower, Peas
Salad Vegetables:
Peppers, Bell
Naturipe Berry Growers
Overview
(8)
(2)
(2)
Business Type:
Shipper,
Wholesaler
Location HQ:
Salinas, 93906
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Tropical Fruit:
Avocados
Cooking Vegetables:
Squash, Summer, Squash, Winter
S Nasiff Jr & Co Inc
Overview
(2)
(0)
(10)
Business Type:
Broker,
Wholesaler
Location HQ:
Fall River, 02722
Massachusetts
Citrus:
Grapefruit, Oranges
Cooking Vegetables:
Onions, Bulb, Potatoes
Lancaster Foods
Overview
(10)
(0)
(19)
Business Type:
Wholesaler
Location HQ:
Jessup, 20794
Maryland
Melons:
Cantaloupe
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell
T & G Global
Overview
(2)
(0)
(0)
Business Type:
Broker,
Exporter,
Importer
Location HQ:
Torrance, 90504
California
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus
Salad Vegetables:
Tomatoes
Country Farms
Overview
(4)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Everett, 98201
Washington
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Limes
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Grower Direct Marketing LLC
Overview
(10)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Stockton, 95215
California
Berries:
Blackberries, Blueberries, Strawberries
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Squash, Summer, Butternut Squash, Kabocha Squash, Spaghetti Squash
Carlo Ciaramitaro Wholesale Produce
Overview
(2)
(0)
(5)
Business Type:
Retailer,
Wholesaler
Location HQ:
Detroit, 48045
Michigan
Tropical Fruit:
Mangoes
Salad Vegetables:
Lettuce, Red Bell Peppers, Yellow Bell Peppers
Cooking Vegetables:
Thai Chili Peppers
Michigan Fresh Marketing LLC
Overview
(4)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Comstock Park, 49321
Michigan
Berries:
Blueberries
Stone Fruit:
Peaches
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Potatoes, Squash, Summer, Squash, Winter, Green Beans, Yukon Gold Potatoes
