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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Reviviscent Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Windsor, 00006-5360 Missouri
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Cabbage, Cauliflower, Herbs, Kale, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
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Elixir Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Brixey, 00006-5618 Missouri
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Garlic, Herbs, Kale, Leeks, Mushrooms
Salad Vegetables:
Peppers, Bell
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Detweiler Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Jamesport, 64648-7287 Missouri
Cooking Vegetables:
Peas
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Morgan County Seeds

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Barnett, 65011-3009 Missouri
Cooking Vegetables:
Corn, Kale, Onions, Bulb
Salad Vegetables:
Broccoli, Carrots
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P Siragusa Produce

Overview (1)   (0)   (1)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Angola, 14006 New York
Berries:
Strawberries
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb
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A Mazing Acres

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Elkhart, 46514 Indiana
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Pumpkins
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The Apple Works

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Trafalgar, 46181 Indiana
Deciduous Fruit:
Apples
Cooking Vegetables:
Pumpkins
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Van Schouwen Farms

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Hebron, 46341 Indiana
Cooking Vegetables:
Cabbage, Onions, Bulb
Salad Vegetables:
Peppers, Bell
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Brocks Garden

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Bourbon, 46504 Indiana
Berries:
Strawberries
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans
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William Herr Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Lowell, 46356 Indiana
Cooking Vegetables:
Cabbage, Eggplant, Greens, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers








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