Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Golden Organics Inc
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Arvada, 80002-4421
Colorado
Cooking Vegetables:
Beans, Soybeans/Edamame
Specialties:
Lentils (Dried)
Peak Farms Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Mosca, 81146-9766
Colorado
Cooking Vegetables:
Potatoes
Baseline Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Yuma, 80759-7827
Colorado
Cooking Vegetables:
Peas
Lamborn Mountain Farmstead
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Paonia, 81428-6436
Colorado
Cooking Vegetables:
Lavender
Elliott Gardens-West Range
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Denver, 80221-1947
Colorado
Cooking Vegetables:
Herbs
Twisted Root Organic Farm Llc
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Paonia, 81428
Colorado
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Eggplant, Garlic, Herbs, Kale, Leeks, Onions, Bulb, Peas
Monroe Organic Farms Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Kersey, 80644-9043
Colorado
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Cauliflower, Eggplant, Garlic, Herbs
Abundant Terraced Earth
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Silt, 81652-9802
Colorado
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant
Isabelle Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Lafayette, 80026-9103
Colorado
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Cauliflower, Eggplant, Garlic
Kiowa Valley Organics Inc dba Golden West Farms
Overview
(3)
(0)
(0)
Business Type:
Grower
Location HQ:
Roggen, 80652
Colorado
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Peppers, Chili, Squash, Summer, Squash, Winter, Zucchini Squash, Yellow Straightneck Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Cucumbers
