Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Grande Produce Ltd Co
Overview
(15)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
San Juan, 78589
Texas
Cooking Vegetables:
Celery Root
Specialties:
Cactus Leaves, Chayote, Epazote, Garbanzo Beans, Ginger Root, Guava, Jicama, Malanga, Mamey Sapote
International Citrus and Produce
Overview
(4)
(1)
(0)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Burlingame, 94010
California
Citrus:
Limes, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Melons:
Watermelon
Tropical Fruit:
Pineapple
Cooking Vegetables:
Corn, Onions, Bulb
Salad Vegetables:
Tomatoes
Gold Coast Packing Co Inc
Overview
(12)
(0)
(10)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Santa Maria, 93458
California
Salad Vegetables:
Broccoli, Celery, Onions, Green
Organic Produce:
Organic Broccoli, Organic Carrots, Organic Cauliflower, Organic Herbs, Organic Kale, Organic Salad Mix
Cooking Vegetables:
Cilantro
Western Veg-Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Bakersfield, 93308
California
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Onions, Bulb, Parsnips, Potatoes, Turnips
Salad Vegetables:
Carrots, Lettuce
Buck Naked Onions
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Nyssa, 97913
Oregon
Cooking Vegetables:
Asparagus, Herbs, Onions, Bulb, Mint
Dionisio Produce & Farms LLC
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Pueblo, 81006
Colorado
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Pumpkins, Squash, Winter, Butternut Squash, Spaghetti Squash, Green Acorn Squash
Capital Produce Distributors Inc
Overview
(3)
(0)
(12)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
West Columbia, 29171
South Carolina
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Ben-Bud Growers International
Overview
(6)
(0)
(7)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Lighthouse Point, 33064
Florida
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus, Green Beans, Snow Peas, Sugar Snap Peas
Salad Vegetables:
Broccoli, Carrots
Specialties:
Ginger Root, Baby Vegetables, Baby French Green Beans
Ben Litowich & Son Inc HQ
Overview
(6)
(0)
(2)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Lighthouse Point, 33064
Florida
Cooking Vegetables:
Cabbage, Corn, Eggplant, Okra, Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers
Sanson Company, The
Overview
(22)
(0)
(22)
Business Type:
Broker,
Wholesaler
Location HQ:
Cleveland, 44115
Ohio
Cooking Vegetables:
Onions, Sweet, Potatoes
