Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Mack Farms Inc HQ
Overview
(5)
(9)
(11)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lake Wales, 33898
Florida
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
McMelon Inc HQ
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Lake Wales, 33898
Florida
Melons:
Watermelon
Cooking Vegetables:
Potatoes
Fierman Produce Exchange Inc
Overview
(4)
(0)
(5)
Business Type:
Broker,
Wholesaler
Location HQ:
Bronx, 10474
New York
Deciduous Fruit:
Apples
Melons:
Specialty Melons
Cooking Vegetables:
Artichokes, Cabbage, Corn, Mushrooms, Onions, Bulb, Potatoes, Rutabagas, Turnips
Westmoreland-TopLine Farms
Overview
(19)
(0)
(2)
Business Type:
Grower,
Shipper
Location HQ:
Leamington, N8H 3V5
Ontario
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes
To-Jo Mushrooms Inc
Overview
(10)
(0)
(2)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler,
Logistics,
Processor
Location HQ:
Avondale, 19311-9781
Pennsylvania
Cooking Vegetables:
Morel Mushrooms, Shiitake Mushrooms, Chanterelle Mushrooms, White/Button Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Black Chanterelle Mushrooms, Maitake Mushrooms, Crimini Mushrooms
Organic Produce:
Organic Mushrooms
Sanson Company, The
Overview
(11)
(0)
(22)
Business Type:
Broker,
Wholesaler
Location HQ:
Cleveland, 44115-3417
Ohio
Cooking Vegetables:
Onions, Sweet, Potatoes
Creekside Organics Inc
Overview
(9)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Bakersfield, 93301-2300
California
Melons:
Cantaloupe
Cooking Vegetables:
Leeks
Salad Vegetables:
Celery
Specialties:
Kale Sprouts, Rapini
Organic Produce:
Organic Artichokes, Organic Asparagus, Organic Beans, Organic Beets, Organic Broccoli
Combs Wholesale Produce Company
Overview
(3)
(0)
(5)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Winston-Salem, 27105
North Carolina
Berries:
Blackberries, Blueberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears
H&S FreshPak Inc
Overview
(7)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Hoople, 58243
North Dakota
Cooking Vegetables:
Potatoes, Red Potatoes, Yellow-Flesh Potatoes
Wilcox Fresh a dba of Floyd Wilcox & Sons Inc
Overview
(5)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rexburg, 83440-5148
Idaho
Cooking Vegetables:
Onions, Bulb, Red Onions, Potatoes, Yukon Gold Potatoes, Sweet Potatoes
