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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Lee Newman Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Sumter, 29153-9219 South Carolina
Cooking Vegetables:
Beans
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Jatun Killa Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Saint Matthews, 29135-8137 South Carolina
Melons:
Watermelon
Cooking Vegetables:
Beans, Peas, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
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Rocket Farms Herbs Inc - Distribution Rock Hill

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Rock Hill, 29732-9205 South Carolina
Cooking Vegetables:
Herbs, Basil
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Longleaf Plantation

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Orangeburg, 29118-9189 South Carolina
Cooking Vegetables:
Peas
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Willard Farms Ltd Partnership

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Gable, 29051-9700 South Carolina
Cooking Vegetables:
Potatoes
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Hyman Farms Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Conway, 29527 South Carolina
Cooking Vegetables:
Potatoes
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Weehaw Plantation

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Georgetown, 00002-9440 South Carolina
Deciduous Fruit:
Apples, Figs, Grapes
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Beans, Eggplant, Herbs, Okra
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Scf-Organic Farms Ltd

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Sumter, 29153-8158 South Carolina
Deciduous Fruit:
Grapes
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Eggplant, Greens, Herbs, Peas, Potatoes, Squash, Summer, Squash, Winter
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James Cooley Farms dba Strawberry Hill USA

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Chesnee, 29323 South Carolina
Berries:
Blackberries, Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Pumpkins
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H Jacobs Vegetables

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Orland Park, 60462 Illinois
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli








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