Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Adamah
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Falls Village, 06031-1619
Connecticut
Cooking Vegetables:
Herbs
Salad Vegetables:
Pickling Cucumbers
Two Guys From Woodbridge Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hamden, 06518-1423
Connecticut
Cooking Vegetables:
Greens
Salad Vegetables:
Lettuce
Anthony's Farm LLC
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Simsbury, 06070-1520
Connecticut
Cooking Vegetables:
Asparagus, Garlic, Herbs, Kale, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Lesser Evil
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Danbury, 06810-4132
Connecticut
Cooking Vegetables:
Corn
Salmonkill Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salisbury, 00000-6068
Connecticut
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Herbs, Leeks, Onions, Bulb, Squash, Summer
Salad Vegetables:
Peppers, Bell, Spinach
Baggot Farms
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
East Granby, 06026
Connecticut
Cooking Vegetables:
Cabbage, Corn, Eggplant, Kale, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers, Tomatoes
Dzen Garden Market
Overview
(0)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Ellington, 06029
Connecticut
Berries:
Blueberries, Strawberries
Cooking Vegetables:
Pumpkins
Rose Orchards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
North Branford, 06471
Connecticut
Berries:
Blackberries, Raspberries, Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Eggplant, Pumpkins
Salad Vegetables:
Peppers, Bell
Lewis Farms
Overview
(1)
(0)
(0)
Business Type:
Retailer
Location HQ:
Southington, 06489
Connecticut
Salad Vegetables:
Spinach, Cucumbers, Lettuce, Tomatoes, Arugula
Cooking Vegetables:
Basil, Parsley
Buell's Orchard
Overview
(0)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Eastford, 06242
Connecticut
Berries:
Blueberries, Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Pumpkins
