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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Eldridge Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Berlin , 48002 Michigan
Cooking Vegetables:
Potatoes, Pumpkins, Squash, Summer, Squash, Winter
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Spitzke Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Baroda, 49101 Michigan
Cooking Vegetables:
Corn, Potatoes, Pumpkins
Salad Vegetables:
Tomatoes
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Glen Vite Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Niles, 49120 Michigan
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Corn, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
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Rajzer's Farm Market

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Decatur, 49045 Michigan
Berries:
Strawberries
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Corn, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
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Twin Pines Organic Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Minden City, 48456-9747 Michigan
Cooking Vegetables:
Beans, Onions, Bulb, Potatoes
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Hershberger Family Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Blanchard, 49310-9765 Michigan
Cooking Vegetables:
Beets, Potatoes, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Peppers, Bell
Specialties:
Rhubarb
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Gary Blough Enterprises Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Coloma, 49038-9302 Michigan
Cooking Vegetables:
Potatoes
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Miller's Country Acres

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Litchfield, 49252-9500 Michigan
Berries:
Strawberries
Cooking Vegetables:
Potatoes, Squash, Summer, Squash, Winter
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Meelunie America Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Southfield, 48075-1102 Michigan
Cooking Vegetables:
Potatoes
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Hill Top Produce

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Homer, 49245-9742 Michigan
Berries:
Strawberries
Cooking Vegetables:
Beets, Herbs, Onions, Bulb, Peas, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots








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