Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Jack's Produce Co
Overview
(6)
(0)
(2)
Business Type:
Grower,
Shipper
Location HQ:
Pearsall, 78061
Texas
Cooking Vegetables:
Cabbage, Corn, Okra, Squash, Summer, Squash, Winter, Green Beans, Chinese Long Eggplant
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers
Van Drunen Farms Inc
Overview
(11)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Momence, 60954
Illinois
Berries:
Blueberries, Cranberries
Stone Fruit:
Cherries
Cooking Vegetables:
Beets, Corn, Eggplant, Garlic, Herbs, Leeks, Onions, Bulb
Blanco Creek Farms LLC
Overview
(6)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
San Antonio, 78219
Texas
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Corn, Greens, Okra
Salad Vegetables:
Peppers, Bell
Danan Farms Inc
Overview
(2)
(0)
(3)
Business Type:
Broker,
Wholesaler
Location HQ:
Raleigh, 27603
North Carolina
Berries:
Blackberries, Blueberries, Cranberries, Raspberries
Citrus:
Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Asparagus
Multi Fruit USA Inc
Overview
(5)
(0)
(1)
Business Type:
Broker,
Exporter,
Importer,
Wholesaler
Location HQ:
Haddon Heights, 08035
New Jersey
Deciduous Fruit:
Apples, Grapes, Pears
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
Salad Vegetables:
Carrots
Thomas Mushroom & Specialty Produce Incorporated
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Dallas, 75313
Texas
Cooking Vegetables:
Mushrooms
Midwest Foods
Overview
(3)
(0)
(4)
Business Type:
Importer,
Wholesaler,
Foodservice
Location HQ:
Chicago, 60632
Illinois
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Figs
Stonehill Produce Inc
Overview
(6)
(0)
(2)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Capistrano Beach, 92624
California
Tropical Fruit:
Avocados
Cooking Vegetables:
Onions, Bulb
Tater Traders LLC
Overview
(2)
(0)
(4)
Business Type:
Broker,
Grower,
Packaging
Location HQ:
Center, 81125
Colorado
Cooking Vegetables:
Cabbage, Potatoes, Red Cabbage, Green Cabbage, Savoy Cabbage, Napa Cabbage, Bicolor Sweet Corn
Organic Produce:
Organic Cabbage, Organic Carrots, Organic Potatoes
Little River Produce
Overview
(4)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Lake Park, 31636
Georgia
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Peas, Squash, Summer, Squash, Winter, Sweet Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
