Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Lytle Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Salem, 87941
New Mexico
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell, Lettuce
Farside Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Medanales, 87548-0085
New Mexico
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Herbs
Agridex SPR de RL
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Importer
Location HQ:
Heroica Caborca, 83640
Sonora
Cooking Vegetables:
Asparagus
Exportadora Hwong Inc
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Ponao,
Specialties:
Chinese Okra, Chinese Squash
Cooking Vegetables:
Chinese Long Beans
Brent West Indian Produce Co
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Richmond Hill, 10474
New York
Cooking Vegetables:
Peppers, Chili
Specialties:
Breadfruit, Dasheen
Family Tree Nursery
Overview
(3)
(0)
(0)
Business Type:
Grower,
Retailer,
Nursery/Florist
Location HQ:
Overland Park, 66202
Kansas
Cooking Vegetables:
Pumpkins
Depo Market
Overview
(0)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Courtland, 66939
Kansas
Stone Fruit:
Apricots, Cherries
Cooking Vegetables:
Beets, Cabbage, Onions, Sweet, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes
Lewis Ag Products Trust
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Thayer, 66776-5153
Kansas
Cooking Vegetables:
Beans
Lehmann Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Le Roy, 66857-9455
Kansas
Cooking Vegetables:
Peas
John C Pair Horticultural Center-K State R & E
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Haysville, 67060-8351
Kansas
Cooking Vegetables:
Peas, Potatoes
Salad Vegetables:
Radishes
