Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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J-M Foods Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Miami, 74354
Oklahoma
Cooking Vegetables:
Cabbage, Cauliflower, Mushrooms, Onions, Bulb
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce
Bruce Sweet Potato Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Bruce, 38915
Mississippi
Cooking Vegetables:
Sweet Potatoes, Butternut Squash
El Rey Mexican Products Inc
Overview
(2)
(0)
(1)
Business Type:
Importer,
Retailer
Location HQ:
Milwaukee, 53204
Wisconsin
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Peppers, Chili, Cilantro, Poblano Peppers, Serrano Peppers
Specialties:
Chayote, Jicama
Erneston & Sons Produce Inc
Overview
(4)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
West Palm Beach, 33405
Florida
Berries:
Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes, Pomegranates
Melons:
Honeydew, Watermelon
Sotolongo Farms, LLC
Overview
(4)
(0)
(0)
Business Type:
Importer
Location HQ:
Miami, 33142-5207
Florida
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Avocados
Salad Vegetables:
Peppers, Bell, Red Bell Peppers
Specialties:
Baby Vegetables
Cooking Vegetables:
Haricots Verts, Snow Peas, Sugar Snap Peas
Buy Fresh Produce Inc
Overview
(1)
(0)
(8)
Business Type:
Shipper,
Retailer,
Wholesaler,
Packaging
Location HQ:
City Of Commerce, 90040
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Balcom & Moe Inc
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Pasco, 99301-9388
Washington
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes
First Cut Produce Inc
Overview
(6)
(0)
(8)
Business Type:
Broker
Location HQ:
Evanston, 60201
Illinois
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus, Cabbage, Potatoes
Salad Vegetables:
Broccoli, Lettuce, Romaine, Tomatoes
Rubin Bros Produce Corp
Overview
(6)
(0)
(12)
Business Type:
Broker
Location HQ:
Bronx, 10474
New York
Berries:
Cranberries
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus, Beets, Brussels Sprouts, Cabbage, Cauliflower
John E Rogers Inc
Overview
(3)
(0)
(1)
Business Type:
Broker,
Shipper,
Retailer,
Wholesaler
Location HQ:
Great Meadows, 07838
New Jersey
Cooking Vegetables:
Beets, Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Celery, Endive/Escarole, Lettuce, Escarole
