Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
Grant Stanton Produce Co Inc
Overview
(3)
(0)
(2)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Chelsea, 02150
Massachusetts
Berries:
Blueberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Figs
Tropical Fruit:
Avocados, Mangoes, Papayas
Cooking Vegetables:
Mushrooms, Parsnips
Salad Vegetables:
Peppers, Bell
Okamura Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kula, 96790
Hawaii
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
Watanabe Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kula, 96790
Hawaii
Cooking Vegetables:
Cauliflower
DaKine Herb Farm
Overview
(2)
(0)
(0)
Business Type:
Wholesaler,
Other
Location HQ:
Kahului, 96732
Hawaii
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Lawtieng Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Waipahu, 96797
Hawaii
Cooking Vegetables:
Herbs, Basil
Evonuk Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kula, 96790
Hawaii
Cooking Vegetables:
Corn, Green Beans
Salad Vegetables:
Broccoli, Lettuce
Fernandezs' Enterprises
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kula, 96790
Hawaii
Cooking Vegetables:
Corn
Salad Vegetables:
Broccoli
Western Farm Services
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kunia, 96759
Hawaii
Melons:
Watermelon
Cooking Vegetables:
Cabbage
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers, Tomatoes
Sugarland Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kunia, 96759
Hawaii
Melons:
Watermelon
Cooking Vegetables:
Cabbage
D & D Ishii Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kula, 96790
Hawaii
Cooking Vegetables:
Artichokes, Cabbage, Cauliflower
Salad Vegetables:
Broccoli, Lettuce
