Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Nino Salvaggio Fruit & Vegetable Market Inc HQ
Overview
(2)
(0)
(3)
Business Type:
Retailer
Location HQ:
Saint Clair Shores, 48081
Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Woods Produce Company, Inc.
Overview
(4)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Meadows Of Dan, 24120
Virginia
Berries:
Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes, Pears
Five Star Produce Central Alabama LLC
Overview
(1)
(0)
(1)
Business Type:
Retailer,
Wholesaler
Location HQ:
Birmingham, 35204-1008
Alabama
Cooking Vegetables:
Asparagus
Fudi Food Corp
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Weston, 33326
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Red Rooster
Overview
(6)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Fresno, 93705
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Cucumbers, Tomatoes
SunTerra Produce Traders Inc
Overview
(6)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Newport Beach, 92662
California
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Asparagus, Beets, Cauliflower, Leeks, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Volcano Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Stevenson Ranch, 91381-2221
California
Tropical Fruit:
Bananas
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Red Cherry Tomatoes on the Vine
Specialties:
Gooseberries
Cooking Vegetables:
Zucchini Squash
Lakeway Foods LLC
Overview
(3)
(0)
(0)
Business Type:
Grower
Location HQ:
Austin, 78746
Texas
Cooking Vegetables:
Squash, Winter, Jalapeño Peppers, Zucchini Squash, Yellow Straightneck Squash
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Red Plum/Roma Tomatoes
FVD Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
McAllen, 78503
Texas
Salad Vegetables:
Broccoli, Cucumbers, Tomatoes
Cooking Vegetables:
Jalapeño Peppers, White Onions, Red Onions, Yellow Onions, Yellow Boiler Onions, Red Boiler Onions, White Boiler Onions
Szawlowski Potato Farms Inc
Overview
(5)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Hatfield, 01038
Massachusetts
Cooking Vegetables:
Potatoes
