Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Toad Squeak Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Putney, 05346-8710
Vermont
Cooking Vegetables:
Asparagus
Kirby Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Whiting, 05778-9732
Vermont
Cooking Vegetables:
Artichokes, Beets, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Kale, Leeks, Onions, Bulb
Windstone Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Williston, 05495-2106
Vermont
Cooking Vegetables:
Eggplant, Garlic, Herbs, Kale, Squash, Summer, Squash, Winter, Fennel
Salad Vegetables:
Peppers, Bell, Spinach, Tomatoes
Red Wagon Plants
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hinesburg, 05461-9717
Vermont
Citrus:
Lemons
Cooking Vegetables:
Herbs, Fennel, Cilantro, Chervil, Sage, Savory, Oregano, Rosemary, Tarragon
Elmore Roots Nursery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Wolcott, 05680-4236
Vermont
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Cherries, Peaches, Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Artichokes, Asparagus
Bear Roots Farm Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Barre, 05641-8697
Vermont
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root
Shelburne Farms Market Garden
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Shelburne, 05482-7697
Vermont
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Artichokes, Asparagus, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant
Tamarlane Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Lyndonville, 05851-8802
Vermont
Cooking Vegetables:
Beets, Garlic, Greens, Herbs, Kale, Onions, Bulb, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell, Spinach
Darby Farm & Wildcat Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Alburgh, 00000-5440
Vermont
Berries:
Strawberries
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Garlic, Kale, Peas, Potatoes
Salad Vegetables:
Peppers, Bell
Old Athens Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Putney, 05346-9490
Vermont
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Herbs, Kale, Leeks, Okra
