Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Burnt Rock Farm
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Huntington, 05462-9563
Vermont
Stone Fruit:
Cherries
Cooking Vegetables:
Beets, Cauliflower, Eggplant, Garlic, Kale, Onions, Bulb, Potatoes, Squash, Summer
Salad Vegetables:
Spinach
Blackwell Roots Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cabot, 05647-9690
Vermont
Cooking Vegetables:
Beets, Cabbage, Garlic, Leeks
Salad Vegetables:
Peppers, Bell, Spinach, Carrots, Radishes
Understory Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Brandon, 05733-9673
Vermont
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Herbs, Kale, Onions, Bulb, Peas
Three Crows Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Jeffersonville, 05464-9495
Vermont
Cooking Vegetables:
Beets, Brussels Sprouts, Celery Root, Garlic, Greens, Herbs, Kale, Leeks, Onions, Bulb, Parsnips
Green Heron Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Richford, 05476-9639
Vermont
Berries:
Strawberries
Cooking Vegetables:
Beets, Cabbage, Garlic, Kale, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots, Cucumbers
Morningstar Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Glover, 05839-6700
Vermont
Cooking Vegetables:
Beans, Peas
Wood's Edge Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Greensboro, 00000-5841
Vermont
Cooking Vegetables:
Asparagus, Garlic, Herbs, Cilantro, Sorrel
Salad Vegetables:
Peppers, Bell, Spinach, Carrots, Tomatoes
Flower Power Vermont
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ferrisburgh, 05456-9626
Vermont
Cooking Vegetables:
Asparagus, Beets, Cabbage, Cauliflower, Garlic, Greens, Herbs, Kale, Onions, Bulb, Peas
Love Your Mother Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hinesburg, 05461-9592
Vermont
Cooking Vegetables:
Asparagus, Beets, Eggplant, Garlic, Greens, Herbs, Onions, Bulb, Peas, Potatoes
Salad Vegetables:
Peppers, Bell
Marble Rose Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Middlebury, 05753-9191
Vermont
Berries:
Strawberries
Deciduous Fruit:
Pears
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Asparagus, Beans, Beets, Eggplant, Garlic, Herbs
