Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![friedas]()
![tiro_tres]()
![new_york_produce]()
![jp_produce]()
![capture_32]()
![logo_-_2021-03-01t104732.736]()
![bella_vista]()
![vessey]()
![direct_fresh_logo]()
![552147_418818154802119_533724919_n]()
Frieda's LLC
Overview
(14)
(11)
(4)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Alamitos, 90720
California
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Deciduous Fruit:
Asian Pears
Melons:
Watermelon, Specialty Melons
Tropical Fruit:
Carambola, Papayas
Tiro Tres Farms
Overview
(3)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
La Pryor, 78872
Texas
Cooking Vegetables:
Kale
Salad Vegetables:
Spinach, Romaine
New York Produce Inc
Overview
(5)
(0)
(6)
Business Type:
Broker,
Retailer,
Wholesaler
Location HQ:
Secaucus, 07096
New Jersey
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Tomatoes
JP Produce Inc
Overview
(4)
(0)
(2)
Business Type:
Broker,
Shipper,
Retailer
Location HQ:
Rio Rico, 85648
Arizona
Cooking Vegetables:
Peppers, Chili, Fresno Chili Peppers, Habanero Peppers, Jalapeño Peppers, Pasilla Peppers, Serrano Peppers, Anaheim Peppers
Galli Produce Inc
Overview
(3)
(0)
(2)
Business Type:
Wholesaler,
Processor
Location HQ:
San Jose, 95112
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Melons:
Watermelon
Stone Fruit:
Apricots, Peaches
Continental Fresh LLC
Overview
(7)
(0)
(6)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
Miami, 33133
Florida
Citrus:
Lemons, Limes, Oranges
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Onions, Sweet, Squash, Winter
Bella Vista Produce Inc.
Overview
(5)
(0)
(5)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Santa Maria, 93455
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce, Carrots, Celery Hearts
Vessey and Company Inc
Overview
(5)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Holtville, 92250
California
Melons:
Cantaloupe
Cooking Vegetables:
Beets, Cabbage, Cauliflower
Salad Vegetables:
Broccoli, Celery, Endive/Escarole, Lettuce, Romaine
Specialties:
Bok Choy
Direct Fresh Sales Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Retailer
Location HQ:
San Rafael, 94903-1353
California
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Apples, Asian Pears, Grapes, Jonagold Apples
Stone Fruit:
Apricots, Cherries
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus
Wilson Produce LLC
Overview
(10)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Deciduous Fruit:
Grapes
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter
Specialties:
Tomatillo
