Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Wilcris Organics Llc
Overview
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Business Type:
Grower
Location HQ:
Fallbrook, 92028-8441
California
Citrus:
Oranges
Deciduous Fruit:
Apples, Figs, Grapes, Pomegranates
Stone Fruit:
Cherries
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Beans, Beets
Westfield Farms Inc
Overview
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(0)
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Business Type:
Grower
Location HQ:
Camarillo, 93012-8241
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Figs, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots
Summer Harvest Farm
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Dinuba, 93618-9753
California
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Grapes
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Garlic
Mali Basta Ranches
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Mecca, 92254-0698
California
Citrus:
Lemons, Limes
Deciduous Fruit:
Grapes
Cooking Vegetables:
Beans, Eggplant
Salad Vegetables:
Peppers, Bell
Specialties:
Dates
Balakian Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Reedley, 93654-9219
California
Citrus:
Limes, Oranges
Deciduous Fruit:
Figs, Grapes, Pears, Pomegranates
Melons:
Watermelon
Stone Fruit:
Apricots, Nectarines, Peaches
Flood Plain Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Scotia, 95565-9704
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Stone Fruit:
Plums
Cooking Vegetables:
Artichokes, Beans, Beets, Cabbage
Robert Sinskey Vineyards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Napa, 94558-9747
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Mushrooms
Specialties:
Olives, Fresh
G & B Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ukiah, 95482-6110
California
Citrus:
Limes
Deciduous Fruit:
Grapes
Tropical Fruit:
Bananas, Papayas, Pineapple
Cooking Vegetables:
Eggplant, Herbs
Specialties:
Breadfruit, Olives, Fresh
Will Heal Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cedar, 55011-4216
Minnesota
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Plums
Cooking Vegetables:
Artichokes, Asparagus, Beans, Cabbage
1895 Organic Farm
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Lumberton, 08048-3346
New Jersey
Cooking Vegetables:
Herbs
