Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Holland Ranch
Overview
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Business Type:
Grower
Location HQ:
Palmdale, 93551-1352
California
Deciduous Fruit:
Grapes
Melons:
Cantaloupe
Cooking Vegetables:
Beans, Beets, Eggplant, Garlic, Herbs, Kale, Leeks, Onions, Bulb
Salem Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Lucerne Valley, 92356-8490
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears, Pomegranates
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines
Tumbling Creek Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Nevada City, 95959-8863
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Heller Estate
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Carmel Valley, 93924-0999
California
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes
Melons:
Watermelon
Stone Fruit:
Plums
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Specialties:
Persimmons
Quivira Vineyards & Winery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Healdsburg, 95448-9721
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Cooking Vegetables:
Beans, Cabbage, Eggplant, Herbs, Kale, Leeks
First Rain Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Nevada City, 95959-9478
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Beans, Beets, Cabbage, Garlic
Tony Filandrianos
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sierra Madre, 91024-2434
California
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines
Nathan's Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Springville, 93265-9739
California
Berries:
Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots, Cherries
Let's Go Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Rosa, 95404-1424
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Eggplant
Route One Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Cruz, 95060-5875
California
Citrus:
Lemons
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Peaches, Plums
Tropical Fruit:
Avocados
Cooking Vegetables:
Cabbage, Kale
