Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Rooster Ridge Farm
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Aptos, 95003-9599
California
Deciduous Fruit:
Grapes
Tropical Fruit:
Avocados
Cooking Vegetables:
Herbs
Specialties:
Olives, Fresh
Murray Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Glen Ellen, 00009-5442
California
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Lavender
Green Fire Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hoopa, 95546-0608
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Herbs
Mcevoy Of Marin Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Petaluma, 94952-9437
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Herbs, Mushrooms
Specialties:
Olives, Fresh
Emtu Estate Wines/Labyrinth Vineyards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Forestville, 95436-9574
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Herbs
Trevino Family Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Madera, 93637-9341
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Herbs
Cypress Hill Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sonoma, 95476-4876
California
Deciduous Fruit:
Grapes
Specialties:
Olives, Fresh
Cooking Vegetables:
Lavender
Flora Bella Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Three Rivers, 93271-0898
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Greens, Potatoes
Salad Vegetables:
Tomatoes
Good Harvest Vegetables And Fruits
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Madera, 93637-9247
California
Deciduous Fruit:
Grapes, Pomegranates
Cooking Vegetables:
Beans, Beets, Garlic, Herbs, Onions, Bulb, Turnips
Salad Vegetables:
Carrots, Tomatoes
Rose Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Kenwood, 95452-9047
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Herbs
