Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Thanksgiving Farm
Overview
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Business Type:
Grower
Location HQ:
Monticello, 12701
New York
Deciduous Fruit:
Apples
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant
El Nido Llc Dba Cassata Vineyards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Glen Ellen, 95442-9786
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Mushrooms
Specialties:
Olives, Fresh
Sun Hawk Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hopland, 95449-9763
California
Deciduous Fruit:
Grapes
Specialties:
Olives, Fresh
Cooking Vegetables:
Lavender
Cam/Csm Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Goleta, 93117-9766
California
Citrus:
Lemons
Deciduous Fruit:
Grapes
Cooking Vegetables:
Herbs
Specialties:
Olives, Fresh
Lucero Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Lodi, 95240-9544
California
Berries:
Strawberries
Deciduous Fruit:
Grapes, Pomegranates
Cooking Vegetables:
Squash, Summer, Squash, Winter
Winnett Vineyards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Willow Creek, 95573-0890
California
Deciduous Fruit:
Grapes
Specialties:
Olives, Fresh
Cooking Vegetables:
Lavender
Olivino Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hopland, 95449-9783
California
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Plums
Cooking Vegetables:
Herbs
Specialties:
Olives, Fresh
Food Tree Field Dba Food Tree Field Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Meridian, 95957-9662
California
Deciduous Fruit:
Apples, Figs, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots, Cherries, Peaches
Cooking Vegetables:
Greens
Specialties:
Persimmons
Sophia's Garden
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sebastopol, 95472-8942
California
Deciduous Fruit:
Apples, Grapes
Tropical Fruit:
Pineapple
Cooking Vegetables:
Herbs, Sweet Potatoes
Specialties:
Burdock, Olives, Fresh, Persimmons
Organic Produce:
Organic Apples, Organic Grapes
Harms Vineyards & Lavender Fields
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Napa, 94558-9722
California
Deciduous Fruit:
Apples, Figs, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots, Plums
Cooking Vegetables:
Herbs, Rosemary
Specialties:
Persimmons
