Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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M & R Company
Overview
(6)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Lodi, 95240
California
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Squash, Summer, Squash, Winter, Butternut Squash, Spaghetti Squash, Sweet Dumpling Squash, Green Acorn Squash
Nuts:
Walnuts
Farmer's Best International LLC HQ
Overview
(8)
(0)
(7)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Nogales, 85648
Arizona
Deciduous Fruit:
Grapes
Melons:
Watermelon
Tropical Fruit:
Mangoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Plum/Roma Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter, Kabocha Squash
Grant J Hunt Co HQ
Overview
(9)
(5)
(13)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Oakland, 94621
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Honeydew
Layton's Produce
Overview
(2)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
Raleigh, 27603
North Carolina
Berries:
Blueberries, Strawberries
Citrus:
Oranges
Deciduous Fruit:
Grapes
Cooking Vegetables:
Artichokes, Corn
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Cucumbers
Calixtro Distributing Co Inc HQ
Overview
(9)
(0)
(6)
Business Type:
Broker,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Cantaloupe, Seedless Red Watermelon
Specialties:
Jicama
Cooking Vegetables:
Green Beans, Jalapeño Peppers, Anaheim Peppers, Zucchini Squash, Yellow Straightneck Squash, Butternut Squash, Kabocha Squash
B&W Quality Growers HQ
Overview
(17)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Fellsmere, 32948
Florida
Cooking Vegetables:
Herbs
Salad Vegetables:
Spinach, Salads/Salad Mixes, Arugula
Specialties:
Watercress
Belen Trading LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Medley, 33178-1154
Florida
Citrus:
Satsuma Mandarins, Murcott Mandarins, Pixie Tangerines, Kishu Tangerines, Tangelos
Melons:
Cantaloupe, Gold Honeydew, Hami Melon
Tropical Fruit:
Bacon Avocados, Fuerte Avocados
Scotlynn Sweetpac LLC
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Belle Glade, 33430
Florida
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Cabbage, Corn, Greens, Pumpkins, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell
El Sol Brands
Overview
(7)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
Miami, 33172
Florida
Specialties:
Guava, Daikon, Mamey Sapote
Tropical Fruit:
Bananas, Burro Bananas, Manzano Bananas, Nino Bananas, Red Bananas, Cavendish Bananas
Cooking Vegetables:
Jalapeño Peppers
Chefs' Produce Co HQ
Overview
(10)
(0)
(10)
Business Type:
Broker,
Wholesaler
Location HQ:
Houston, 77087
Texas
Citrus:
Oranges
Cooking Vegetables:
Mushrooms, Onions, Bulb
Salad Vegetables:
Broccoli, Carrots, Celery, Endive/Escarole
Specialties:
Baby Vegetables
