Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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South Mill Mushroom LLC
Overview
(15)
(6)
(7)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Kennett Square, 19348
Pennsylvania
Deciduous Fruit:
Apples, Pears
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Herbs, Mushrooms
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Pioneer Growers Cooperative HQ
Overview
(10)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler,
Processor
Location HQ:
Belle Glade, 33430
Florida
Cooking Vegetables:
Cabbage, Corn, Green Beans, Yellow Sweet Corn
Salad Vegetables:
Celery, Radishes
Specialties:
Chicory
Fresh Produce LLC dba Tucci Fresh Produce
Overview
(5)
(0)
(4)
Business Type:
Shipper,
Retailer,
Wholesaler
Location HQ:
Denver, 80216
Colorado
Deciduous Fruit:
Apples
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas, Plantains
Cooking Vegetables:
Peppers, Chili, Potatoes
Salad Vegetables:
Cucumbers, Lettuce
U S Fruits & Vegetables
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Monterey, 93942
California
Berries:
Strawberries
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus, Cauliflower, Onions, Bulb, Potatoes
Salad Vegetables:
Spinach, Broccoli, Celery, Cucumbers
West Coast Apple Sales
Overview
(6)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Wenatchee, 98807
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
Organic Produce:
Organic Apples, Organic Nectarines
Reser's Fine Foods Inc HQ
Overview
(1)
(0)
(1)
Business Type:
Processor
Location HQ:
Hillsboro, 97124-8528
Oregon
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Celery
KGB International Inc
Overview
(1)
(0)
(2)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Klamath Falls, 97601
Oregon
Berries:
Blueberries
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb
M & M Distributors Inc
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Los Angeles, 90058
California
Cooking Vegetables:
Brussels Sprouts, Peas, Green Beans, Sugar Snap Peas
Salad Vegetables:
Peppers, Bell, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
Rouge River Farms
Overview
(3)
(3)
(0)
Business Type:
Grower
Location HQ:
Gormley, L0H 1G0
Ontario
Cooking Vegetables:
Corn
GPOD of Idaho
Overview
(3)
(10)
(5)
Business Type:
Shipper,
Wholesaler
Location HQ:
Shelley, 83274
Idaho
Cooking Vegetables:
Russet Potatoes
