Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Bonsai Produce and Distribution Inc
Overview
(5)
(0)
(2)
Business Type:
Broker,
Wholesaler
Location HQ:
Austell, 30168-7891
Georgia
Melons:
Cantaloupe
Salad Vegetables:
Broccoli, Celery, Onions, Green
Cooking Vegetables:
Napa Cabbage
Berries:
Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries
Mirasoles Produce USA LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Hidalgo, 78557
Texas
Citrus:
Limes
Tropical Fruit:
Avocados
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Peas, Squash, Summer
Salad Vegetables:
Peppers, Bell, Spinach, Broccoli
Osage Farms Incorporated
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Dillard, 30537
Georgia
Cooking Vegetables:
Cabbage, Pumpkins, Collard Greens
Salad Vegetables:
Tomatoes
Florida Specialties
Overview
(8)
(0)
(3)
Business Type:
Grower,
Shipper
Location HQ:
Immokalee, 34142
Florida
Cooking Vegetables:
Green Beans, Jalapeño Peppers, Zucchini Squash, Yellow Straightneck Squash
Salad Vegetables:
Green Bell Peppers
Wilcox Fresh a dba of Floyd Wilcox & Sons Inc
Overview
(7)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rexburg, 83440
Idaho
Cooking Vegetables:
Onions, Bulb, Red Onions, Potatoes, Yukon Gold Potatoes, Sweet Potatoes
Farm Fresh Produce Inc.
Overview
(6)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Faison, 28341
North Carolina
Cooking Vegetables:
Napa Cabbage, Butternut Squash, Spaghetti Squash, Sweet Potatoes
Salad Vegetables:
Green Bell Peppers, Broccoli
Berries:
Blueberries
Ivan Big Tree LLC
Overview
(3)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Citrus:
Limes
Tropical Fruit:
Papayas
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli, Carrots, Lettuce, Radishes, Tomatoes
Specialties:
Cactus Leaves
Listo Produce
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021-1654
California
Cooking Vegetables:
Cauliflower, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers, Lettuce, Romaine, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Maurice A Auerbach Inc
Overview
(9)
(0)
(8)
Business Type:
Importer,
Wholesaler
Location HQ:
Secaucus, 07094
New Jersey
Cooking Vegetables:
Celery Root, Radicchio, Napa Cabbage, Snow Peas
Specialties:
Black Radish, Daikon, Ginger Root, Horseradish, Shallots, Tofu
Taylor Farms California Inc
Overview
(26)
(0)
(9)
Business Type:
Wholesaler
Location HQ:
Salinas, 93902
California
Cooking Vegetables:
Cabbage, Cauliflower, Kale, Onions, Bulb
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce, Romaine
