Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Farm & Roadside Market
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
York, 17402
Pennsylvania
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Pumpkins
Salad Vegetables:
Broccoli, Carrots, Cucumbers
Brutocao Vineyards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Other
Location HQ:
Hopland , 95449
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Pumpkins
Cipponeri Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Turlock, 95380
California
Deciduous Fruit:
Grapes
Stone Fruit:
Cherries, Nectarines, Peaches
Cooking Vegetables:
Pumpkins
Nuts:
Almonds
Bates Nut Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Valley Center, 92082
California
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Squash, Summer, Squash, Winter
Taber Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Esparto, 95627
California
Citrus:
Oranges
Deciduous Fruit:
Grapes
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Pumpkins
Nuts:
Almonds, Pecans
Kretschmann Farm
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Rochester, 15074
Pennsylvania
Deciduous Fruit:
Apples
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots
Stuart Century Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Granite Springs , 10527
New York
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Pumpkins, Green Beans
Organic Growers Network
Overview
(2)
(0)
(0)
Business Type:
Broker,
Management & Consulting
Location HQ:
New York, 10022
New York
Cooking Vegetables:
Herbs, Red Onions
Salad Vegetables:
Peppers, Bell, Spinach, Cucumbers, Salads/Salad Mixes, Tomatoes, Red Bell Peppers
Specialties:
Salad Savoy, Shallots
Liese Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Holley, 14470
New York
Cooking Vegetables:
Cabbage, Onions, Bulb, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Cucumbers, Tomatoes
