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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Kohnert Organic Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Le Center, 56057-4190 Minnesota
Deciduous Fruit:
Figs
Melons:
Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Herbs, Kale
Salad Vegetables:
Peppers, Bell
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Prairie Sun Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Watertown, 55388-8727 Minnesota
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic, Greens
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Living Land Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Saint Peter, 56082-4207 Minnesota
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic
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Bakers' Acres Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Avon, 56310-8721 Minnesota
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Garlic, Greens, Herbs, Kale
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Dattani Wholesalers

Overview (1)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Calgary, T2E 6T5 Alberta
Cooking Vegetables:
Garlic, Okra, Onions, Bulb
Specialties:
Ginger Root
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Book's Dairy & Produce Inc

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Borden, 47106 Indiana
Cooking Vegetables:
Cabbage, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
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Chino Nojo Inc

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Del Mar, 92014 California
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Artichokes, Cabbage, Cauliflower, Corn, Onions, Bulb
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Inventure

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Phoenix, 85054-5484 Arizona
Cooking Vegetables:
Potatoes
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Paradise Gardens

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Paradise, 00005-9852 Arizona
Cooking Vegetables:
Artichokes, Eggplant, Herbs, Kale, Okra, Onions, Bulb, Peas, Pumpkins
Salad Vegetables:
Peppers, Bell, Spinach
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Chula Gifts

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Amelia Court House, 23002 Virginia
Cooking Vegetables:
Cabbage, Onions, Bulb, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes








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