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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Klondike Cold Storage Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Nogales, 85621-4174 Arizona
Cooking Vegetables:
Beans
Salad Vegetables:
Tomatoes
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Kings River Produce

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Yuma, 85367-4939 Arizona
Cooking Vegetables:
Beans
Salad Vegetables:
Lettuce
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Nature Fresh Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Yuma, 85365-7630 Arizona
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach
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Pinto Creek Company

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Eloy, 85131-0024 Arizona
Cooking Vegetables:
Potatoes, Mustard Greens, Purple Potatoes, Red Potatoes, Yukon Gold Potatoes
Salad Vegetables:
Spinach, Arugula
Organic Produce:
Organic Potatoes
Specialties:
Yellow Fingerling Potatoes, Red Fingerling Potatoes
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Bushman Potato Sales Inc

Overview (3)   (0)   (6)  
Business Type:
Broker, Shipper, Wholesaler
Location HQ:
Wittenberg, 54499 Wisconsin
Cooking Vegetables:
Potatoes, Pumpkins, Sweet Potatoes, White Onions, Yellow Onions, Red Onions, Purple Potatoes, Red Potatoes, White Potatoes
Specialties:
Fingerling Potatoes
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Fenik Brothers Sweet Corn

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Elyria, 44035 Ohio
Melons:
Watermelon
Cooking Vegetables:
Corn, Onions, Bulb, Green Beans
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Peters Creek Farm Ltd

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Dorset, 44032 Ohio
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
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Market Source

Overview (2)   (0)   (0)  
Business Type:
Broker, Exporter, Shipper, Importer, Wholesaler
Location HQ:
Milwaukee, Wisconsin
Citrus:
Limes, Clementines / Mandarins / Tangerines
Tropical Fruit:
Mangoes
Cooking Vegetables:
Onions, Bulb, Jalapeño Peppers
Salad Vegetables:
Tomatoes
Specialties:
Tomatillo
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Brehmer You Pick Strawberries

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Hartford, 53027 Wisconsin
Berries:
Strawberries
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
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C Steenwyk & Sons

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Byron Center, 49315 Michigan
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Celery








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