Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Arizona Organic Beans Lllp
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Tonopah, 85354-0746
Arizona
Cooking Vegetables:
Beans
Freshworld Pty Ltd
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Importer
Location HQ:
Paarl, 7620
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
Salad Vegetables:
Peppers, Bell
Country Grown Produce
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Rocksprings, 78880-3066
Texas
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Herbs, Kale, Leeks, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Spinach
Smith Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hereford, 00008-0732
Texas
Cooking Vegetables:
Beans, Peas
Upper Valley Vineyards
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fairfield, 94534
California
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches
Cooking Vegetables:
Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell
E W Kean Co Inc
Overview
(3)
(0)
(7)
Business Type:
Broker,
Wholesaler
Location HQ:
Philadelphia, 19153
Pennsylvania
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Mushrooms, Onions, Bulb, Potatoes, Green Beans
Salad Vegetables:
Peppers, Bell, Carrots, Celery, Tomatoes
Mertonas Karpathou Produce Co
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Netcong, 07857
New Jersey
Melons:
Cantaloupe
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Celery, Lettuce
E Schaffner Packing Inc
Overview
(2)
(11)
(1)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
El Centro, 92243
California
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb
Salad Vegetables:
Broccoli, Lettuce
Dabecca Natural Foods Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chicago, 60628-3806
Illinois
Deciduous Fruit:
Apples
Cooking Vegetables:
Herbs
Chicago Indoor Garden
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chicago, 60651-1631
Illinois
Cooking Vegetables:
Beans, Peas, Soybeans/Edamame
Specialties:
Lentils (Dried)
