Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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M & M Heath Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Buhl, 83316-5533
Idaho
Tropical Fruit:
Bananas
Cooking Vegetables:
Beans, Herbs, Peas, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Ranch Produce Market
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Stockton, 95215
California
Melons:
Watermelon
Cooking Vegetables:
Sweet Potatoes
Nuts:
Almonds
J A Berenato Farms Llc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hammonton, 08037
New Jersey
Stone Fruit:
Nectarines, Peaches
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Potatoes, Pumpkins
Prodigy Trading Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper,
Importer
Location HQ:
Redondo Beach, 90278
California
Berries:
Blackberries, Raspberries, Strawberries
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Asparagus
Three Five Seven Inc Dba Aquatic Greens Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bryan, 77808-8683
Texas
Cooking Vegetables:
Beets, Cabbage, Greens, Herbs, Kale, Leeks, Onions, Bulb, Radicchio, Squash, Summer
Salad Vegetables:
Spinach
Sage & Sand Potato Processing Co Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Phoenix, 85019
Arizona
Cooking Vegetables:
Potatoes
Doodley Dee's Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Karnack, 75661-2449
Texas
Cooking Vegetables:
Cabbage, Herbs, Kale, Onions, Bulb, Mustard Greens, Green Swiss Chard
Salad Vegetables:
Peppers, Bell, Spinach, Lettuce, Tomatoes
Lueck Organic Dairy Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Dublin, 76446-5474
Texas
Cooking Vegetables:
Beans
Coast Marketing Company
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Tucson, 85751
Arizona
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Lettuce
Foundation Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Bakersfield, 93311
California
Cooking Vegetables:
Onions, Bulb
