Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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T Castro Produce
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Chicago, 60609-3342
Illinois
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Stanley Produce Co Inc
Overview
(4)
(0)
(10)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
San Francisco, 94124
California
Cooking Vegetables:
Garlic, Mushrooms
Salad Vegetables:
Endive/Escarole, Radishes, Bibb Lettuce
Specialties:
Shallots
Thomson Fresh LLC
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Importer
Location HQ:
Redondo Beach, 90277
California
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers
Diazteca Co
Overview
(13)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Watermelon
Tropical Fruit:
Avocados, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Peppers, Chili
Salad Vegetables:
Broccoli
Specialties:
Sugar Cane
Sunsprout of Lancaster County Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Processor
Location HQ:
Ephrata, 17522
Pennsylvania
Cooking Vegetables:
Okra, Potatoes, Turnips, Green Beans, Snow Peas
Salad Vegetables:
Sprouts
Sam S Accursio & Sons Packing & Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Homestead, 33030
Florida
Cooking Vegetables:
Corn, Okra, Squash, Summer, Squash, Winter, Green Beans, Zucchini Squash, Yellow Crookneck Squash, Yellow Straightneck Squash
Salad Vegetables:
Pickling Cucumbers
Houston Avocado Co Inc
Overview
(4)
(0)
(8)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Citrus:
Lemons, Limes
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Cauliflower, Corn, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Spinach
A Gurda Produce Co
Overview
(6)
(0)
(10)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Pine Island, 10969
New York
Cooking Vegetables:
Greens, Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce
Organic Produce:
Organic Onions, Bulb
Joseph Aiello & Sons Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Albany, 12202
New York
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
Lynn-Ette & Sons Inc
Overview
(3)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Kent, 14477
New York
Berries:
Raspberries, Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Cabbage, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
