Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Slade Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Surry, 23883-2244
Virginia
Cooking Vegetables:
Potatoes
Nuts:
Peanuts
Parrish Enterprises Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Newport News, 23606-4254
Virginia
Cooking Vegetables:
Potatoes
Blue Rock Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Vernon Hill, 24597-3085
Virginia
Cooking Vegetables:
Potatoes
Carter Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sutherlin, 24594-2463
Virginia
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cauliflower, Eggplant, Herbs, Kale, Okra, Onions, Bulb
Makens Oak Tree
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Clark, 57225-5814
South Dakota
Cooking Vegetables:
Corn, Soybeans/Edamame
Salad Vegetables:
Alfalfa Sprouts, Sunflower Sprouts
B.E.T. Brokerage LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Chelsea, 02150
Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Torbert Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Ty Ty, 31795-3051
Georgia
Cooking Vegetables:
Okra, Squash, Summer, Green Beans
Miles Berry Farm
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Baxley, 31513-0028
Georgia
Berries:
Blackberries, Blueberries, Strawberries
Cooking Vegetables:
Beans, Cabbage, Cauliflower, Peas, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell
Bob Gobbo Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Grand Junction, 81505
Colorado
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb
La Meco SRL
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Cordoba,
Cooking Vegetables:
Asparagus, Garlic, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
