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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Energie Produce Co SA

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Lima,
Cooking Vegetables:
Asparagus
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Whitney Orchard

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Cowiche, 98923 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Apricots, Nectarines, Peaches
Cooking Vegetables:
Onions, Bulb, Pumpkins, Squash, Summer, Squash, Winter
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Wiesre Green Houses

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
York Springs, 17372 Pennsylvania
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell
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Ackerman Farms Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Wellington, 80549-2031 Colorado
Cooking Vegetables:
Beans
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Country Heritage Farms

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Dayton, 97114 Oregon
Cooking Vegetables:
Cauliflower, Corn, Green Beans
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Ole Brook Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Brookhaven, 00003-9601 Mississippi
Cooking Vegetables:
Herbs
Specialties:
Ginger Root
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Potatoes New Brunswick

Overview (3)   (0)   (0)  
Business Type:
Trade Association
Location HQ:
Grand Falls, E3Z 3E8 New Brunswick
Cooking Vegetables:
Potatoes
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Stewart Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Puyallup, 98374-5529 Washington
Citrus:
Lemons, Limes
Cooking Vegetables:
Herbs
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Billy's Garden

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Tonasket, 98855-9204 Washington
Deciduous Fruit:
Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Specialties:
Rhubarb
Organic Produce:
Organic Cherries, Organic Herbs, Organic Pears, Organic Tomatoes
Nuts:
Almonds
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Filaree Fruit

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Okanogan, 98840-9774 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus, Garlic
Organic Produce:
Organic Apples, Organic Apricots








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