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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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ZadaFresh-logo

Zada Fresh Farms LLC

Overview (3)   (0)   (0)  
Business Type:
Shipper
Location HQ:
Salinas, 93901 California
Cooking Vegetables:
Cabbage, Cauliflower
Salad Vegetables:
Lettuce, Celery, Green Leaf Lettuce, Broccoli
schare

Schare & Associates Inc

Overview (1)   (0)   (1)  
Business Type:
Broker, Exporter, Importer, Wholesaler
Location HQ:
Oceanside, 11572 New York
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Peaches
usco

United Salad Co HQ

Overview (6)   (9)   (14)  
Business Type:
Shipper, Wholesaler
Location HQ:
Portland, 97211 Oregon
Cooking Vegetables:
Rutabagas, Turnips
Salad Vegetables:
Celery, Onions, Green
bybeeproduce2

Bybee Produce LLC

Overview (5)   (0)   (5)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Prosser, 99350 Washington
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, White Onions, Yellow Onions, Red Onions
Deciduous Fruit:
Braeburn Apples, Cameo Apples, Cortland Apples, Empire Apples, Fuji Apples
akin_porter_

Akin & Porter Produce Inc HQ

Overview (8)   (0)   (10)  
Business Type:
Broker, Shipper
Location HQ:
Greenfield, 38230 Tennessee
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Okra, Peas, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
vpfresh

VP Fresh Produce LLC

Overview (4)   (0)   (0)  
Business Type:
Broker, Grower, Shipper, Retailer, Wholesaler
Location HQ:
Nogales, 85621 Arizona
Melons:
Watermelon
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter, Jalapeño Peppers, Pasilla Peppers, Poblano Peppers
Salad Vegetables:
Cucumbers, Tomatoes
Specialties:
Tomatillo
kitchenpride-pmg

Kitchen Pride Mushroom Farms Inc

Overview (7)   (0)   (5)  
Business Type:
Grower, Shipper
Location HQ:
Gonzales, 78629 Texas
Cooking Vegetables:
Mushrooms, White/Button Mushrooms, Crimini Mushrooms, Enoki Mushrooms, Morel Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Shiitake Mushrooms, Black Chanterelle Mushrooms, Hedgehog Mushrooms
PJCFarms-Logo

PJC Farms Inc

Overview (2)   (0)   (0)  
Business Type:
Broker, Grower, Shipper
Location HQ:
Warren, 44484 Ohio
Melons:
Watermelon
Cooking Vegetables:
Pumpkins
muranaka_farm

Muranaka Farm Inc

Overview (8)   (0)   (1)  
Business Type:
Grower, Shipper
Location HQ:
Moorpark, 93021 California
Cooking Vegetables:
Beets, Greens, Herbs, Kale, Leeks, Cilantro, Parsley
Salad Vegetables:
Onions, Green, Radishes
SigmaSales-Logo

Sigma Sales Inc

Overview (10)   (0)   (7)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Rio Rico, 85621 Arizona
Deciduous Fruit:
Grapes
Melons:
Honeydew, Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes








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