Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Brown's Orchards & Farm Market
Overview
(3)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Loganville, 17342
Pennsylvania
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
Jack Tuchten Wholesale Produce Inc
Overview
(6)
(0)
(12)
Business Type:
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Rouge River Farms Inc
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Clewiston, 33440
Florida
Cooking Vegetables:
Corn, Green Beans
W.F. Williams Company
Overview
(2)
(0)
(6)
Business Type:
Wholesaler
Location HQ:
Phoenix, 85034
Arizona
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Mangoes
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce
Melons:
Cantaloupe, Green Honeydew, Gold Honeydew
Five Brothers Jalisco Produce Co Inc dba Bonafruit
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Pharr, 78577
Texas
Berries:
Blackberries, Blueberries, Raspberries
Citrus:
Limes
Melons:
Honeydew
Stone Fruit:
Cherries
Tropical Fruit:
Mangoes, Pineapple
Salad Vegetables:
Peppers, Bell, Cucumbers
Q S I (A Limited Liability Company)
Overview
(2)
(0)
(4)
Business Type:
Broker,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Raspberries
Cooking Vegetables:
Artichokes, Asparagus, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Greens, Leeks
Caldwell Fresh Foods
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Maywood, 90270
California
Salad Vegetables:
Spinach, Celery
Cooking Vegetables:
Green Beans
Watsonville Coast Produce Inc
Overview
(7)
(0)
(6)
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Growers Express LLC
Overview
(11)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Artichokes, Brussels Sprouts, Cabbage, Cauliflower, Herbs, Kale, Leeks, Sweet Potatoes, Turnips
Salad Vegetables:
Spinach
SunFed
Overview
(22)
(1)
(6)
Business Type:
Grower,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Nogales, 85628
Arizona
Melons:
Cantaloupe, Seedless Red Watermelon
Specialties:
Calabaza
Citrus:
Persian Limes
Tropical Fruit:
Hass Avocados
Cooking Vegetables:
Green Beans
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
