Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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NuñEz Farm
Overview
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Business Type:
Grower
Location HQ:
Watsonville, 95076-2811
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes
Salad Vegetables:
Peppers, Bell, Tomatoes
Gean Farm Inc Dba Harry's Berries
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oxnard, 93036-1042
California
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Beans, Herbs, Onions, Bulb
Salad Vegetables:
Tomatoes
Garden Grove Organic Produce Co
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Redding, 96003-7674
California
Berries:
Strawberries
Deciduous Fruit:
Figs, Pomegranates
Cooking Vegetables:
Artichokes, Beans, Beets, Eggplant, Herbs, Kale, Okra
Tomatero Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Aptos, 95001-1042
California
Berries:
Strawberries
Cooking Vegetables:
Herbs, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Johnson Family Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Nevada City, 95959-9740
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Garlic, Herbs, Kale, Okra, Onions, Bulb
Menos Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Riverside, 92505-2369
California
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Greens, Herbs, Kale, Leeks
El Zenzontle Organics Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salinas, 93906-2119
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Cauliflower, Kale, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Cortez Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Maria, 93454-5748
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Kale, Leeks, Onions, Bulb
Lopez Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gilroy, 95020-9533
California
Cooking Vegetables:
Artichokes, Beets, Brussels Sprouts, Cabbage, Cauliflower, Herbs, Kale, Onions, Bulb, Squash, Summer
Salad Vegetables:
Peppers, Bell
Steven Unangst
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Roulette, 16746
Pennsylvania
Berries:
Blueberries
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant, Garlic, Herbs, Onions, Bulb, Pumpkins
