Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Sol Gardens
Overview
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Business Type:
Grower
Location HQ:
Yorkville, 60560-9564
Illinois
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic
Smits Organics Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Downers Grove, 60516-1980
Illinois
Cooking Vegetables:
Beans, Beets, Eggplant, Greens, Herbs, Kale, Okra, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
Peasants Plot
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Manteno, 60950-3429
Illinois
Cooking Vegetables:
Beets, Greens, Herbs, Kale, Onions, Bulb, Peas, Potatoes, Squash, Summer
Salad Vegetables:
Peppers, Bell, Spinach
Marigold Hill Organics Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Grayslake, 60030-9403
Illinois
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Greens, Herbs, Kale, Onions, Bulb, Peas
Sandhill Family Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Grayslake, 60030-9407
Illinois
Stone Fruit:
Cherries
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Celery Root, Greens, Herbs
Aunt Kitty's Foods Inc
Overview
(1)
(0)
(0)
Business Type:
Processor
Location HQ:
Vineland, 08362
New Jersey
Cooking Vegetables:
Asparagus, Cabbage, Corn, Onions, Bulb, Peas, Potatoes, Green Beans
Salad Vegetables:
Peppers, Bell, Carrots, Tomatoes
Hard Luck Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Harrisburg, 62946-4586
Illinois
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Peaches
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets
Perez & Larios Corporation
Overview
(3)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Limes, Persian Limes
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Specialties:
Cactus Leaves, Prickly Pear
Volcano Veggies Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bend, 97709-1161
Oregon
Cooking Vegetables:
Greens, Herbs, Kale, Cilantro
Salad Vegetables:
Spinach, Lettuce, Arugula
Specialties:
Watercress
