Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Goodfellows U S A Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Torrance, 90501
California
Berries:
Strawberries
Citrus:
Limes
Melons:
Honeydew, Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Radicchio
Salad Vegetables:
Broccoli, Celery
Maui Fresh International, LLC Warehouse
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90058
California
Citrus:
Limes
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Carambola, Kiwifruit, Papayas, Pineapple
Cooking Vegetables:
Celery Root, Garlic, Okra
Tocchini & Tocchini Inc
Overview
(2)
(0)
(2)
Business Type:
Broker,
Wholesaler
Location HQ:
Brisbane, 94005
California
Berries:
Raspberries
Citrus:
Grapefruit
Deciduous Fruit:
Grapes, Pears
Melons:
Cantaloupe, Honeydew
Stone Fruit:
Nectarines
Tropical Fruit:
Papayas
Cooking Vegetables:
Corn, Onions, Bulb
W L Amith Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Winton, 95388
California
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Corn
Nuts:
Pecans
Ohtani Farms
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Reedley, 93654
California
Citrus:
Oranges
Deciduous Fruit:
Grapes
Cooking Vegetables:
Corn
Salad Vegetables:
Cucumbers
Golden Nectar Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Windsor, 95492
California
Berries:
Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Watermelon
Stone Fruit:
Apricots, Cherries, Peaches
Arakelian Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Modesto, 95357
California
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Watermelon
Stone Fruit:
Apricots
Bolles Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Monroe, 98272-9403
Washington
Berries:
Strawberries
Cooking Vegetables:
Mushrooms
Herbco International Corporation
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Duvall, 98019-9202
Washington
Cooking Vegetables:
Herbs, Chives, Cilantro, Chervil, Sage, Savory, Oregano, Rosemary, Tarragon, Sorrel
