Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Ebbys Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Goleta, 93117-1048
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Garlic, Herbs, Kale
Santa Rita Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Lompoc, 93436-7201
California
Berries:
Strawberries
Deciduous Fruit:
Pears
Melons:
Cantaloupe
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Garlic, Herbs
Upward Harvest Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Edmond, 73013-6400
Oklahoma
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Greens, Herbs, Kale, Onions, Bulb, Peas
Salad Vegetables:
Carrots, Lettuce
R P Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Lemons, Limes
Tropical Fruit:
Papayas
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Paradise Of Eden
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Rose, 74364
Oklahoma
Cooking Vegetables:
Herbs
The Garden Spot
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Spencer, 73084-7021
Oklahoma
Cooking Vegetables:
Herbs
Three Springs Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oaks, 74359-0013
Oklahoma
Cooking Vegetables:
Herbs
Sequoia Foods International
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Importer,
Wholesaler
Location HQ:
Tres Pinos, 95075
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Mushroompaloompa
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oklahoma City, 73135-2501
Oklahoma
Cooking Vegetables:
Mushrooms
Sherry Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Haskell, 74436-8801
Oklahoma
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Cilantro
Nuts:
Pecans
