Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Jenschke Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fredericksburg, 78624
Texas
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Inaba Produce Farms Inc
Overview
(1)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Wapato, 98951
Washington
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Changuinola Fruit Inc.
Overview
(2)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Westminster, 92683
California
Berries:
Strawberries
Tropical Fruit:
Pineapple, Plantains
Cooking Vegetables:
Sweet Potatoes
Salad Vegetables:
Cucumbers, Tomatoes
Specialties:
Ginger Root, Malanga, Taro Root, Tomatillo
Cactus Lane Farming
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Tolleson, 85353-0100
Arizona
Cooking Vegetables:
Cabbage, Cauliflower, Leeks
Salad Vegetables:
Broccoli, Carrots
Domingos Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Yuma, 85364-4374
Arizona
Cooking Vegetables:
Greens
Crisantes Ranches Llc
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Nogales, 85628-0788
Arizona
Cooking Vegetables:
Cabbage, Garlic, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Salads/Salad Mixes
Terra Flora Gardens
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Nevada City, 95959-9708
California
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Cherries, Peaches
Cooking Vegetables:
Garlic, Herbs, Onions, Bulb
Organic Produce:
Organic Apples
Double Green Produce Inc
Overview
(2)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
Brooklyn, 11222
New York
Cooking Vegetables:
Asparagus, Napa Cabbage
Salad Vegetables:
Spinach, Broccoli, Celery
Specialties:
Chinese Okra, Chinese Squash, Gai Lan
The Good Faith Farm Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Flournoy, 96029-9701
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Plums
Cooking Vegetables:
Artichokes, Beans
Nelson Family Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Aptos, 95003-9637
California
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Eggplant, Onions, Bulb, Peas, Pumpkins
