Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Los Angeles Salad Co, The
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
City Of Industry, 91746
California
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Lettuce
WestFresh Distributing Inc
Overview
(1)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Monterey, 93940
California
Cooking Vegetables:
Brussels Sprouts, Peas, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell
Lawrence Distributing Co Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Canyon Country, 91387
California
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Kiwifruit, Mangoes
Cooking Vegetables:
Corn, Green Beans
Salad Vegetables:
Broccoli, Carrots
Health America Fresh Foods Inc (A Corporation)
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Salinas, 93901
California
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Kale, Cilantro, Parsley
Salad Vegetables:
Spinach, Broccoli, Celery, Celery Hearts, Lettuce
Kingston & Associates Marketing LLC
Overview
(4)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Monterey, 93940
California
Tropical Fruit:
Pineapple
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli
Kern River Produce Inc
Overview
(3)
(0)
(9)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Bakersfield, 93301
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Beets, Onions, Bulb, Parsnips, Potatoes, Rutabagas, Sweet Potatoes, Turnips
Salad Vegetables:
Carrots
Ocean Pacific Marketing Inc
Overview
(3)
(0)
(1)
Business Type:
Broker,
Exporter,
Shipper,
Other
Location HQ:
Los Angeles, 90021
California
Cooking Vegetables:
Cabbage
Salad Vegetables:
Spinach, Broccoli, Celery, Lettuce
Abundant Life Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hotchkiss, 81419-7138
Colorado
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Beans, Beets, Garlic, Herbs, Onions, Bulb, Parsnips, Peas
Salad Vegetables:
Peppers, Bell
Borden Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Delta, 81416-9400
Colorado
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Peaches
Cooking Vegetables:
Artichokes, Beans, Beets, Eggplant, Greens, Herbs, Leeks
White Buffalo Farm Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Paonia, 81428-7111
Colorado
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Peaches, Plums
Cooking Vegetables:
Beans, Beets, Eggplant, Garlic
