Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
Pumpkin Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Citrus Heights, 95610
California
Cooking Vegetables:
Pumpkins
Salad Vegetables:
Tomatoes
Gonsales Packing Co
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Gonzales, 93926
California
Melons:
Watermelon
Cooking Vegetables:
Pumpkins
Salad Vegetables:
Tomatoes
Nuts:
Almonds
Lemus Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Mecca, 92254
California
Salad Vegetables:
Peppers, Bell, Cucumbers
Cooking Vegetables:
Squash, Summer, Squash, Winter
Darpan Vegetables Inc
Overview
(1)
(0)
(1)
Business Type:
Broker,
Importer
Location HQ:
Maspeth, 11378
New York
Tropical Fruit:
Mangoes
Cooking Vegetables:
Garlic, Okra, Squash, Summer, Squash, Winter, Chinese Long Beans
Specialties:
Chinese Cinnabar Melon, Chinese Okra, Ginger Root, Yuca
Mission Ranches
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
King City, 93930
California
Cooking Vegetables:
Cauliflower, Kale
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce, Romaine
Specialties:
Frisee, Garbanzo Beans
Y Ramirez Farming
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Santa Maria, 93454
California
Berries:
Strawberries
Salad Vegetables:
Broccoli
Cooking Vegetables:
Green Beans
Cox Perez Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Westley, 95387
California
Stone Fruit:
Apricots
Salad Vegetables:
Tomatoes
Cooking Vegetables:
Green Beans
Nuts:
Walnuts
Phli Foster Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
San Juan Bautista, 95045
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower
Western Farm Service
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Bakersfield, 93311
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Lettuce, Tomatoes
United States Produce Brokers
Overview
(1)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
New City, 10956
New York
Citrus:
Limes
Melons:
Watermelon
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas
Cooking Vegetables:
Pumpkins
Salad Vegetables:
Carrots, Onions, Green
Specialties:
Bitter Melon
