Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Special Fruit N V
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Hoogstraten, 2321
Berries:
Blueberries, Strawberries
Melons:
Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus
Cedimar, S A
Overview
(1)
(0)
(0)
Business Type:
Exporter
Location HQ:
Courcelles,
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Cauliflower, Eggplant, Mushrooms
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers, Endive/Escarole, Tomatoes
Orca nv
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Kampenhout, B-1910
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Belgian Endive
De Boelpaep NV
Overview
(1)
(0)
(0)
Business Type:
Exporter
Location HQ:
Sint Katelijne Waver, 2860
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Leeks
Salad Vegetables:
Tomatoes, Belgian Endive
Bart Potato Co
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Vleteren, 8640
Cooking Vegetables:
Cauliflower, Potatoes, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Broccoli, Carrots, Celery, Lettuce
New City Fruit & Produce
Overview
(2)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
San Francisco, 94124
California
Cooking Vegetables:
Greens
Belk Farms
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Thermal, 92274
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell, Spinach, Romaine
Hilton Cooper & Son Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Pavo, 31778
Georgia
Cooking Vegetables:
Cabbage, Turnips, Collard Greens, Mustard Greens
Hilton Cooper & Son Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Thomasville, 31792
Georgia
Cooking Vegetables:
Cabbage, Okra, Squash, Summer, Squash, Winter, Green Beans, Jalapeño Peppers
Salad Vegetables:
Peppers, Bell, Cucumbers
Menan Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Menan, 83434
Idaho
Cooking Vegetables:
Potatoes
