Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Matt Ranatza Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Belle Chasse, 70037
Louisiana
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Cooking Vegetables:
Cabbage, Cauliflower, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Chays Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-5503
California
Berries:
Strawberries
Citrus:
Lemons, Limes
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts
Universal Living Sprouts
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
West Palm Beach, 33412-1870
Florida
Cooking Vegetables:
Peas
Guss' Pickles
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
West End, 07740
New Jersey
Cooking Vegetables:
Cabbage
Salad Vegetables:
Peppers, Bell, Cucumbers, Pickling Cucumbers
Juan Ortiz
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Miami, 33186
Florida
Cooking Vegetables:
Okra
Specialties:
Guava, Passion Fruit
Organic World LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33122
Florida
Cooking Vegetables:
Garlic, Onions, Bulb, Potatoes, Butternut Squash
Salad Vegetables:
Carrots
Burr Potato Co Inc
Overview
(2)
(0)
(1)
Business Type:
Broker
Location HQ:
Port Orange, 32127
Florida
Cooking Vegetables:
Potatoes
4 Star Tomato Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Ellenton, 34222
Florida
Melons:
Watermelon
Cooking Vegetables:
Potatoes
Pompano State Farmers' Market
Overview
(3)
(0)
(0)
Business Type:
Wholesaler,
Government & Education
Location HQ:
Pompano Beach, 33069
Florida
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Hilliard Brothers of Florida Ltd
Overview
(5)
(0)
(0)
Business Type:
Grower
Location HQ:
Clewiston, 33440
Florida
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter, Butternut Squash, Spaghetti Squash, Green Acorn Squash
Salad Vegetables:
Peppers, Bell, Cucumbers
Specialties:
Sugar Cane
