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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Chickadee Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Talent, 97540-7835 Oregon
Berries:
Strawberries
Cooking Vegetables:
Herbs, Onions, Bulb, Parsnips, Potatoes, Turnips
Salad Vegetables:
Peppers, Bell, Spinach, Radishes, Tomatoes
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Super Natural Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Willamina, 97396-9606 Oregon
Berries:
Strawberries
Cooking Vegetables:
Eggplant, Greens, Kale, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Tomatoes
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Blue Fox Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Jacksonville, 97530-9628 Oregon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Celery Root, Greens, Herbs, Kale, Leeks, Onions, Bulb, Parsnips
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Baker Family Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Silver Lake, 00009-7638 Oregon
Cooking Vegetables:
Beans, Beets, Cabbage, Garlic, Onions, Bulb, Peas, Potatoes
Salad Vegetables:
Peppers, Bell, Spinach, Broccoli
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Dancing Bear Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Williams, 97544-9680 Oregon
Cooking Vegetables:
Beans, Beets, Cabbage, Garlic, Herbs, Kale, Onions, Bulb, Parsnips, Potatoes
Salad Vegetables:
Peppers, Bell
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Pitchfork And Crow

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Lebanon, 97355 Oregon
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Herbs
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Restoration Farm LLC

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Ashland, 97520-9719 Oregon
Cooking Vegetables:
Asparagus, Celery Root, Herbs, Leeks, Onions, Bulb, Fennel
Salad Vegetables:
Celery
Specialties:
Burdock, Horseradish
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Lost Creek Farm

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Marcola, 97454-9731 West Virginia
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Eggplant, Herbs, Kale, Leeks, Onions, Bulb
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Taproot Growers

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Springfield, 97478-9745 Oregon
Melons:
Watermelon
Cooking Vegetables:
Beans, Greens, Herbs, Kale, Leeks, Onions, Bulb, Peas, Potatoes, Squash, Summer
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Tidewater Farms

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Hastings, 32145 Florida
Cooking Vegetables:
Potatoes








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