Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Holmes Maxwell Farms, Inc.
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Whigham, 39897
Georgia
Citrus:
Lemons
Deciduous Fruit:
Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Morning Glory Farms
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Woodville, 75979
Texas
Cooking Vegetables:
Herbs
Tierra Viviente Agricultura Organic Spr De Rl
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valley Center, 92082-0622
California
Cooking Vegetables:
Beans, Corn
Pomotierra
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cloverdale, 95425-9445
California
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Potatoes
Claridge Company
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Pearce, 85625
Arizona
Cooking Vegetables:
Corn, Onions, Bulb
Salad Vegetables:
Carrots
Rancho Tierra Dulce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Camarillo, 93012-9362
California
Berries:
Strawberries
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Garlic, Peas
Salad Vegetables:
Salads/Salad Mixes, Tomatoes
Mi Tierra Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hadley, 01035-9720
Massachusetts
Cooking Vegetables:
Corn
Pines Ranch Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lorida, 33857
Florida
Citrus:
Grapefruit, Oranges, Clementines / Mandarins / Tangerines
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell, Cucumbers
Cooking Vegetables:
Squash, Summer, Squash, Winter
Flavors! Inc
Overview
(2)
(0)
(11)
Business Type:
Broker,
Wholesaler
Location HQ:
Boise, 83702
Idaho
Cooking Vegetables:
Onions, Bulb, Potatoes
The Tomato Store Llc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Indiantown, 34956
Florida
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
