Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![EliAli_Logo]()
![adams-produce-inc-logo]()
![martinez-and-sons-logo - 188567]()
![brown-foodservice-logo_m]()
![foodsinseason_logo]()
![produceplus]()
![burma_farm_logo]()
![Topline Logo_0]()
![Marc's]()
![WatsonSons_logo]()
Eli & Ali LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Brooklyn, 11222
New York
Salad Vegetables:
Tomatoes, Red Cherry Tomatoes, Red Plum/Roma Tomatoes, Grape Tomatoes
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries
Tropical Fruit:
Avocados
Cooking Vegetables:
Peas
Adams Produce Inc.
Overview
(5)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Hatch, 87937
New Mexico
Cooking Vegetables:
Onions, Bulb, Peppers, Chili, Red Onions, Yellow Onions, Hatch Chili Peppers
Martinez & Sons Produce Inc
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower,
Importer,
Wholesaler
Location HQ:
San Diego, 92154-8303
California
Cooking Vegetables:
Beets, Herbs, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots, Cucumbers, Tomatoes
Specialties:
Baby Vegetables
Brown Food Service Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Louisa, 41230
Kentucky
Cooking Vegetables:
Cabbage, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Foods in Season Co
Overview
(3)
(6)
(2)
Business Type:
Shipper
Location HQ:
Washougal, 98671
Washington
Cooking Vegetables:
Mushrooms
Produce Plus Inc HQ
Overview
(4)
(0)
(6)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Lisle, 60532-1391
Illinois
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus, Cauliflower
Salad Vegetables:
Peppers, Bell, Broccoli, Lettuce
Buurma Farms Inc HQ
Overview
(10)
(0)
(10)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Willard, 44890
Ohio
Cooking Vegetables:
Beets, Cabbage, Corn, Eggplant, Greens, Herbs, Kale, Leeks, Parsnips
Salad Vegetables:
Peppers, Bell
Westmoreland-TopLine Farms
Overview
(19)
(0)
(2)
Business Type:
Grower,
Shipper
Location HQ:
Leamington, N8H 3V5
Ontario
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes
MGI Produce a dba of Marc Glassman Inc
Overview
(5)
(0)
(10)
Business Type:
Retailer
Location HQ:
Cleveland, 44130
Ohio
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Jerrold A Watson & Sons LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Monetta, 29105
South Carolina
Berries:
Strawberries
Deciduous Fruit:
Grapes
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Kale, Squash, Summer, Squash, Winter, Collard Greens, Zucchini Squash
Salad Vegetables:
Green Bell Peppers
