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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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MGM Marketing Inc

Overview (1)   (0)   (2)  
Business Type:
Broker, Shipper, Wholesaler
Location HQ:
Muncie, 47304 Indiana
Cooking Vegetables:
Beets, Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
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Leone Produce LLC

Overview (5)   (0)   (7)  
Business Type:
Broker, Shipper, Importer, Wholesaler
Location HQ:
Vineland, 08341 New Jersey
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Eggplant, Greens, Herbs, Onions, Bulb, Parsnips, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell
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S C Fresh

Overview (2)   (0)   (3)  
Business Type:
Broker, Shipper, Wholesaler
Location HQ:
Wenatchee, 98801 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Onions, Bulb
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Choice Food of America LLC

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Nashville, 37209 Tennessee
Cooking Vegetables:
Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Carrots, Celery, Tomatoes
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Hausamann Inspection & Marketing

Overview (1)   (0)   (0)  
Business Type:
Broker, Other
Location HQ:
Fresno, 93711 California
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Asparagus
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Bobbie Hurst

Overview (1)   (0)   (10)  
Business Type:
Broker
Location HQ:
Osyka, 39657 Mississippi
Melons:
Cantaloupe
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
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Christy A Tamura

Overview (1)   (0)   (0)  
Business Type:
Broker, Grower, Shipper
Location HQ:
Wilder, 83676 Idaho
Cooking Vegetables:
Onions, Bulb
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T & W Peach Sales Corp

Overview (6)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Bronx, 10474 New York
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Figs, Grapes
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Upland Produce Company Inc

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Salem, 97305 Oregon
Cooking Vegetables:
Onions, Bulb
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Torkelson Bros Inc

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Grafton, 58237 North Dakota
Cooking Vegetables:
Potatoes








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