Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Firehorse Botanicals
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Santa Rosa, 95401-4935
California
Cooking Vegetables:
Herbs
Wild Garden Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Petaluma, 94952-9488
California
Cooking Vegetables:
Herbs
Bumblebee Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Troutdale, 97060-9493
Oregon
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans, Herbs, Kale, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell, Spinach
Brooklane Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Corvallis, 97333-1539
Oregon
Cooking Vegetables:
Artichokes, Beans, Beets, Cabbage, Cauliflower, Eggplant, Garlic, Herbs, Kale, Onions, Bulb
Cruz Martinez
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Madera, 93637-5380
California
Cooking Vegetables:
Beets, Kale, Okra, Rutabagas, Squash, Summer, Squash, Winter, Green Swiss Chard, Red Swiss Chard
Salad Vegetables:
Peppers, Bell, Radishes
Guzman And Sons Produce
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Atwater, 95301-9613
California
Cooking Vegetables:
Artichokes, Beets, Cabbage, Peas, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes
Young's Orchard
Overview
(2)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Wichita Falls, 76305
Texas
Berries:
Blackberries, Strawberries
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb, Onions, Sweet, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Tropic Trading Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Scarborough, M1S 3R3
Ontario
Tropical Fruit:
Avocados, Bananas, Coconuts, Mangoes
Cooking Vegetables:
Okra, Pumpkins, Sweet Potatoes
Salad Vegetables:
Peppers, Bell, Onions, Green
Specialties:
Bitter Melon
Guzman Organic
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salinas, 93908-9736
California
Cooking Vegetables:
Beets, Herbs, Kale, Zucchini Squash
Salad Vegetables:
Carrots
Texas Best Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Helotes, 78023
Texas
Melons:
Cantaloupe, Honeydew, Watermelon, Seedless Red Watermelon, Seeded Red Watermelon, Yellow-Flesh Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Green Beans
