Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Morse Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Southbridge, 01550
Massachusetts
Cooking Vegetables:
Brussels Sprouts, Cauliflower, Corn, Eggplant, Pumpkins, Green Beans
Salad Vegetables:
Broccoli, Tomatoes
J M S Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Brighton, 02135
Massachusetts
Cooking Vegetables:
Herbs
Hill's Morel Mushrooms Ltd
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Goshen, 46526
Indiana
Cooking Vegetables:
Mushrooms, Morel Mushrooms
MGM Marketing Inc
Overview
(1)
(0)
(2)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Muncie, 47304
Indiana
Cooking Vegetables:
Beets, Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
Leone Produce LLC
Overview
(5)
(0)
(7)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Vineland, 08341
New Jersey
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Eggplant, Greens, Herbs, Onions, Bulb, Parsnips, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell
S C Fresh
Overview
(2)
(0)
(3)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Wenatchee, 98801
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Onions, Bulb
Choice Food of America LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Nashville, 37209
Tennessee
Cooking Vegetables:
Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Carrots, Celery, Tomatoes
Hausamann Inspection & Marketing
Overview
(1)
(0)
(0)
Business Type:
Broker,
Other
Location HQ:
Fresno, 93711
California
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Asparagus
Bobbie Hurst
Overview
(1)
(0)
(10)
Business Type:
Broker
Location HQ:
Osyka, 39657
Mississippi
Melons:
Cantaloupe
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Christy A Tamura
Overview
(1)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Wilder, 83676
Idaho
Cooking Vegetables:
Onions, Bulb
