Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Yamamoto Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Reno, 89511
Nevada
Cooking Vegetables:
Corn, Potatoes, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Tomatoes
Graves Mountain Farm
Overview
(3)
(0)
(0)
Business Type:
Grower
Location HQ:
Syria, 22743
Virginia
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches
Cooking Vegetables:
Pumpkins
Weston Mountain Onions LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Richland, 99354
Washington
Cooking Vegetables:
Onions, Bulb
King Brothers
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Bent Mountain, 24059
Virginia
Deciduous Fruit:
Apples
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Cabbage, Corn, Potatoes, Green Beans
Salad Vegetables:
Tomatoes
Maribella Farm Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fredericksburg, 22407
Virginia
Deciduous Fruit:
Grapes
Cooking Vegetables:
Potatoes
Salad Vegetables:
Tomatoes
Farms Of Walnut Grove
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Rochelle, 22738
West Virginia
Melons:
Watermelon
Cooking Vegetables:
Corn, Pumpkins
Salad Vegetables:
Tomatoes
Wood's Orchards
Overview
(4)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Hampton, 23669
Virginia
Berries:
Blackberries, Strawberries
Cooking Vegetables:
Corn
Salad Vegetables:
Cucumbers, Tomatoes
Frank T Williams
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Virginia Beach, 23457
Virginia
Cooking Vegetables:
Soybeans/Edamame
Treo Distributing LLC
Overview
(1)
(0)
(0)
Business Type:
Shipper
Location HQ:
Hidalgo, 78557
Texas
Berries:
Blueberries
Cooking Vegetables:
Eggplant, Peppers, Chili
Salad Vegetables:
Cucumbers, Tomatoes
South Texas Garden Fresh Produce Inc dba Garden Fresh Produce Co
Overview
(1)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
McAllen, 78503
Texas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb
