Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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FreshPoint Tomato LLC dba Nashville Tomato Co
Overview
(1)
(0)
(1)
Business Type:
Retailer,
Wholesaler
Location HQ:
Nashville, 37210
Tennessee
Berries:
Blackberries, Blueberries, Strawberries
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Asparagus
Salad Vegetables:
Tomatoes
Partnership Management Services
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Nashville, 37209-5722
Tennessee
Cooking Vegetables:
Herbs
A & E Specialty Marketing LLC
Overview
(4)
(0)
(10)
Business Type:
Broker
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Eggplant, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
T & R Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Dalhart, 79022
Texas
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Magnolia Foods Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Plantersville , 77363
Texas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooper Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Fairfield, 75840
Texas
Melons:
Watermelon
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Tomatoes
Nuts:
Pecans
Golden Rule Sales
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78501
Texas
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Green Pepper Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Boynton Beach, 33473
Florida
Cooking Vegetables:
Eggplant, Cilantro
City Green Gardens
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Reno, 89509-3068
Nevada
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Eggplant, Herbs, Kale, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
Beasley Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Brooksville, 34601
Florida
Cooking Vegetables:
Cabbage, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Broccoli, Lettuce
