Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Robert Erneston Produce Inc
Overview
(3)
(0)
(3)
Business Type:
Wholesaler
Location HQ:
Stuart, 34994
Florida
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
Elegance Distributors Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Eaton Rapids, 48827
Michigan
Cooking Vegetables:
Mushrooms, Morel Mushrooms, Black Chanterelle Mushrooms, Porcini Mushrooms
Specialties:
Baby Vegetables, Papaw
Country Farms
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Everett, 98201
Washington
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Limes
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Buy Fresh Produce Inc
Overview
(1)
(0)
(8)
Business Type:
Shipper,
Retailer,
Wholesaler,
Packaging
Location HQ:
City Of Commerce, 90040
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Jordano's Foodservice Inc
Overview
(5)
(0)
(3)
Business Type:
Wholesaler
Location HQ:
Santa Barbara, 93111
California
Cooking Vegetables:
Beans
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Diazteca Co
Overview
(13)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Watermelon
Tropical Fruit:
Avocados, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Peppers, Chili
Salad Vegetables:
Broccoli
Specialties:
Sugar Cane
Okray Family Farms
Overview
(5)
(0)
(0)
Business Type:
Grower,
Shipper,
Packaging
Location HQ:
Plover, 54467
Wisconsin
Cooking Vegetables:
Onions, Sweet, Potatoes, Yellow Onions, Red Onions, Red Potatoes, Russet Potatoes
Martinez Fresh Produce LLC
Overview
(2)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Dallas, 75207
Texas
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root
Growers Are Us LLC
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower
Location HQ:
Medley, 33166
Florida
Cooking Vegetables:
Brussels Sprouts, Garlic, Herbs, Green Asparagus, Haricots Verts, White Garlic, English Peas, Snow Peas, Sugar Snap Peas
Salad Vegetables:
Orange Carrots
Jacoma LLC
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Importer
Location HQ:
Miami Lakes, 33016
Florida
Citrus:
Lemons, Limes
Cooking Vegetables:
Herbs
Specialties:
Ginger Root
