Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Alphas Produce
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Chelsea, 02150
Massachusetts
Citrus:
Oranges
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines, Peaches
Tropical Fruit:
Avocados, Pineapple
Cooking Vegetables:
Asparagus, Cabbage
JLZ Produce
Overview
(5)
(0)
(0)
Business Type:
Broker,
Importer
Location HQ:
Salinas, 93908
California
Specialties:
Ginger Root, Shallots
Cooking Vegetables:
Garlic
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C. F. Produce Inc.
Overview
(3)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Plant City, 33565
Florida
Berries:
Blueberries, Strawberries, Blackberries, Cranberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Cooking Vegetables:
Leeks
Salad Vegetables:
Celery, Onions, Green, Iceberg Lettuce
Shipley Sales LLC
Overview
(4)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Nogales, 85628
Arizona
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Asparagus
Ayco Farms Inc
Overview
(2)
(0)
(2)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
Pompano Beach, 33069
Florida
Melons:
Cantaloupe, Honeydew, Watermelon, Seedless Red Watermelon, Mini Watermelon, Juan Canary Melon
Cooking Vegetables:
Asparagus, Brussels Sprouts
Salad Vegetables:
Cucumbers
Organic Produce:
Organic Asparagus
Vision Produce Company HQ
Overview
(13)
(7)
(16)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90058
California
Citrus:
Limes, Oranges
Tropical Fruit:
Coconuts, Mangoes
Cooking Vegetables:
Beets, Garlic, Okra, Parsnips, Peppers, Chili
Salad Vegetables:
Peppers, Bell
VANNA TROPICAL & EXOTIC FRUITS, INC.
Overview
(2)
(0)
(1)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Palmetto Bay, 33157-6163
Florida
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Eggplant, Okra, Peppers, Chili
Specialties:
Bitter Melon, Cherimoya, Chinese Okra, Ginger Root, Guava
Zuckerman Produce Inc
Overview
(2)
(0)
(1)
Business Type:
Broker
Location HQ:
Stockton, 95206
California
Cooking Vegetables:
Potatoes
Taylor Boys Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Shipper,
Wholesaler,
Government & Education
Location HQ:
Enoree, 29335
South Carolina
Berries:
Blackberries, Blueberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
