Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Orchard Farms
Overview
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Business Type:
Grower
Location HQ:
Sebastopol, 95472-9259
California
Berries:
Strawberries
Deciduous Fruit:
Pears
Cooking Vegetables:
Beets, Onions, Bulb
Salad Vegetables:
Broccoli, Carrots, Lettuce
Omega Seed
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Glenn, 95943-9626
California
Melons:
Watermelon
Cooking Vegetables:
Beets, Cabbage, Herbs, Onions, Bulb, Peas, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Welten Farms Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gilroy, 95020-9094
California
Melons:
Watermelon
Cooking Vegetables:
Beets, Cabbage, Eggplant, Herbs, Okra, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
One Gun Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Malibu, 90265-3430
California
Citrus:
Grapefruit, Limes
Tropical Fruit:
Avocados
Cooking Vegetables:
Beets, Cabbage, Greens, Herbs, Kale
Salad Vegetables:
Peppers, Bell, Broccoli
Rays Ranch Of Temecula
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Temecula, 92592-9083
California
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Figs, Pears, Pomegranates
Melons:
Watermelon
Stone Fruit:
Apricots, Nectarines, Plums
Elser's Country Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Yucaipa, 92399-1844
California
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Eggplant, Herbs
C G A Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Brawley, 92227-1073
California
Melons:
Watermelon
Cooking Vegetables:
Okra
Salad Vegetables:
Broccoli, Tomatoes
Vince Matulich Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Aromas, 95004-0563
California
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Beets, Kale, Peas, Squash, Summer, Squash, Winter, Green Swiss Chard, Red Swiss Chard
Salad Vegetables:
Tomatoes
Emerald Valley Organic Dba Felix Cisneros
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Soledad, 93960-3343
California
Berries:
Strawberries
Cooking Vegetables:
Kale, Zucchini Squash
Salad Vegetables:
Lettuce
MagañA Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-5737
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Cabbage, Kale, Green Swiss Chard, Red Swiss Chard, Rainbow Chard, Fennel
Salad Vegetables:
Cucumbers, Tomatoes
