Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Del Sol Specialty Farms
Overview
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Business Type:
Grower
Location HQ:
San Diego, 92154-6641
California
Cooking Vegetables:
Brussels Sprouts, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes
Del Monte Lathrop Distribution Center
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Lathrop, 95330-9707
California
Cooking Vegetables:
Beans, Corn
Salad Vegetables:
Tomatoes
Panziera & Thorp Llc Dba Arroyo Seco Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Greenfield, 93927-6002
California
Cooking Vegetables:
Beans, Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce
Mainas Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Holtville, 92250-9651
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cauliflower, Onions, Bulb, Potatoes, Basil
Salad Vegetables:
Broccoli, Carrots, Celery
Golden Groves Produce LLC
Overview
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(0)
(3)
Business Type:
Wholesaler
Location HQ:
Oldsmar, 34677
Florida
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Peaches
Tropical Fruit:
Bananas, Kiwifruit, Mangoes, Pineapple
Ezm Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Porterville, 93257-8931
California
Melons:
Watermelon
Cooking Vegetables:
Beans
Salad Vegetables:
Peppers, Bell, Tomatoes, Arugula
All Good Things Organic Seeds Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ojai, 93023-3126
California
Cooking Vegetables:
Beans, Corn, Basil
Salad Vegetables:
Broccoli
Bornt & Sons Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Holtville, 92250-9543
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Greens, Kale, Squash, Summer, Squash, Winter
Salad Vegetables:
Spinach
Gallardo's Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chualar, 93925-0692
California
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Kale, Onions, Bulb, Rutabagas, Green Swiss Chard, Red Swiss Chard, Rainbow Chard
Salad Vegetables:
Broccoli, Carrots
Fang Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chico, 95973-5824
California
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Cauliflower, Eggplant, Garlic
